The Influence of Space on Business Confidence

Prof. Ewert. P.J. Kleynhans
North-West University

Dr. Clive E. Coetzee
North-West University

 

Abstract

This study investigates the extent to which urban diversity and/or dispersion affect business sentiment and confidence. A multi-year multiregion- based business confidence survey of KwaZulu-Natal was annually conducted by the authors. The average responses to the questions designed to measure business sentiment and confidence at a particular urban centre are very similar over the period, irrespective of the urban centre. Some minor differences do, however exist, suggesting that spatial diversity and/or dispersion do matter marginally at urban level, and urban differences should also be considered by businesses and manufacturing when planning for the future. Download the full article